RARE COLLECTIVE is your next stop for all of your everyday wardrobe essentials. Designed by women for women.

Your new fashion destination has all the hottest trends and newest looks, at prices that mean you can go out and enjoy living your best life in it too! Girl, believe us we’ve got you covered! Everyday wardrobe essentials, statement pieces, relaxed off-duty to sexy and sleek the next day.

Oh, did we mention that RARE SPORT our activewear label is coming soon too? We ain’t messing about when it comes to working out. If you’re a RARE girl, then you need to be equipped to show up, and OWN your next workout. Functional, fashionable and designed to move, your next RARE SPORT piece is going to become a staple in your workout wardrobe. Which let’s be real, is almost every girl's everyday wardrobe now!
We are more than just a fashion label. Rare Collective’s key vision led by owner Lauren Simpson is to empower ALL women. Every girl truly deserves to FEEL confident and amazing when it comes to how they dress & show up to the world.

The meaning behind the name ‘RARE’? A ‘Rare’ girl is empowered, assertive, and real. Beautiful because she is unapologetically herself. A dreamer, but also a doer. Most of all? The Rare girl is not afraid to stand out from the crowd & go after what she wants in life!

RARE = one in a million, if something is rare it is not common; it’s distinctive.
 Want to know a fun little fact? The logo for the brand is inspired by a mermaid tail. The mermaid symbolises a creature who is not only beautiful, but is a ‘rare’ species.
Welcome to the world of RARE COLLECTIVE.


Rare Collective merges together my loves for all things fashion, lifestyle and fitness. I started this brand because I wanted to be able to create pieces that make you not only look but feel amazing. Absolutely everything from the design, fabric, the fit, the packaging - I wanted to be able to provide you girls with a beautiful unique experience when shopping Rare.

Everything Rare Collective is designed in-house and with all body types in mind. It’s always been my mission to help women worldwide feel comfortable in their own skin and empowered to pursue being the best version of themselves.

This is a dream come true and is just the start of something really special. The quote “you never work a day in your life if you do something you love” is so true. Rare Collective is my baby and I cannot wait to watch her grow.

I hope you love each piece as much as I do.

Loz xox